All of you, our customers, are the underlying strength in the foundation upon which we have built our business. One of the hallmarks of SDS Automation for the past 30 years has been to provide exceptional service and support to our customers. Our goal has always been to ensure that your machines provide a level of performance and efficiency that makes your business more successful. While the COVID-19 virus will likely introduce new challenges to delivering that service to you, please know that we remain unwaveringly dedicated to your success and the commitment we made to be there when you need us.
If you have recently purchased equipment from us or intend to in the near future, please note that we are moving forward with our on-site installation and the geography of each individual customer is playing a critical part in each decision we make depending on the potential impact that location could have upon the health and safety of our technicians. We will be strictly adhering to all WHO, CDC and other national, state, and local authoritative guidelines for travel.
The days and weeks ahead are filled with uncertainty but we will continue to do our best within those guidelines. Based on the information presently available, SDS Automation is temporarily postponing all non-essential travel until April 15th. Any travel deemed urgent will be evaluated on a case by case basis. This decision was not made lightly. Our leadership team reached this decision out of an abundance of caution and in an effort to protect the health of the SDS Automation family as well as that of our valued customers.
SDS Automation has been an innovator for decades, and we will continue to apply that mindset to the implementation of new processes and protocols which will allow us to continue to provide and improve upon the level of service and support to which you have grown accustomed. Our California showroom is equipped with technology and infrastructure that will enable and support our efforts to provide our customers with a wide array of remote support options. While bringing these current systems on-line, we are also evaluating new technologies that can assist us in continuing to provide the same industry-leading support that played a major role in all of your initial purchasing decisions.
We believe we have a responsibility to our customers. We intend to be in close communication with you as we move forward through these uncertain times. Since this is new territory for all of us, please be patient as we strive to be the best partner we can be. As always, if you have any questions, please do not hesitate to call or email us. You can call your technician, your salesperson or our main office. We will be pleased to speak with you regarding any questions or concerns. You also can reply to this email.
Thank you very much for choosing SDS Automation as a business partner. Together, we will see this through. We look forward to serving you for the next 30 years.